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We manufacture high quality sustainable safety reflectors in the EU for children, adults, the elderly, dogs, cats, bicycles, and prams so they can be seen better in traffic and can move safely in the dark. 


We are committed to contributing to a better tomorrow. We keep developing our operations and enhancing our environmental performance. The quality management system is certified according to ISO 9001:2015 and environmental management system is certified according to ISO 14001:2015. We develop our operations to improve resource consumption and promote sustainable processes. Since 2021, production processes are powered by solar energy plant. We focus on producing less waste and increasing recycling of plastic materials. Together with our customers, we continue examining how recycled plastics and recycling of our own products can increasingly be included into our production.

Exceptional quality


Code of Conduct

Set of our rules outlining the norms, rules, and responsibilities or proper practices of an individual party and an organization.


  • ISO 9001 to demonstrate the ability to consistently provide products and services that meet customer and regulatory requirements.

  • ISO 14001 helps to improve our environmental performance through more efficient use of resources and reduction of waste.

Coreflect and SoBright Safety Reflectors are at the forefront of quality assurance in reflector manufacturing. Made in Finland, these reflectors are about twice as efficient as other reflectors on the market.

When it comes to safety on roads exceptional quality is a strategic competitive advantage for us. 

Quality matters when it comes to saving lives

According to CE EN13356, the minimum reflective value of a standard reflector must be 400 CIL (coefficient of luminous intensity). Our CIL values ​​are a minimum of 800, an average of 1600, and sometimes exceed 3000 CIL. The product is highly reflective, very durable and maintains its excellent appearance for years to come.


The better the quality of the product, the more the reflectance distance increases and gives the driver more time to see the pedestrian.

Our CIL values ​​are a minimum of 800, an average of 1600, and sometimes exceed 3000 CIL.

Characteristics that make it the best in the world – Safety Reflector is invented and designed in Finland

They are the originals, have been on the market since the 1960s and have had a huge impact on pedestrian safety in the Nordic countries. Read the interesting story how all began.

Manufacturing in Finland

Production and stock in the factory located in Laitila (Finland)

No batteries needed

Provides significant brightness without the use of batteries.

Long shelf life

They are a durable and effective accessory that looks great and maintains its appearance for years.

Fully customizable

They are customizable with logo, message or printing.

EN 17353:2020

CIL-value test - high quality

They have strict quality control and are audited by Lloyds. It is documented that in the production process the reflectivity is measured every 2 hours.


Recyclable material

They do not contain PVC . The material is polystyrene and can be recycled. In addition, the packaging material is PVC-free. No phthalates . Does not contain substances or compounds that are harmful to people or nature.

Diversity of shapes and colors

They come in a variety of colors and well-designed shapes.

Wide variety of attachments

wide variety of attachments for different kind of needs

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